In the media

The 38-year-old woman who teaches business leaders how to treat customers

Mădălina Vilău is the head of Marketing Insiders Group, a strategic business hub that provides BTL solutions for the business environment (Conference Arena), customer behaviour analysis tools (Mystery Shopping Agency), niche marketing solutions and customer care training.

After extensive event experience at the Palace of the Parliament and 7 years of training in Connex, one of the most reputable business schools in Romania, Mădălina decided, in 2007, that the time had come for entrepreneurial projects. Regarding working in corporate environments she highlights that: “It helps you to understand reality from all perspectives, it disciplines you and, after a while, it gives you the courage to start your own business without regret and with lessons learned.”.

Marketing Insiders Group has grown and developed in the midst of the crisis. Mădălina Vilău knew how to discover, cultivate and encourage the development of the Contact Center industry, unjustly ignored in the chain of communication with customers for many years. The international recognition came in 2011 in Vienna, when she received the Competence Call Center Award for Personality of the Year and, in the last three years, when she was a Juror at the Stevie Awards – for Sales and Customer Service. After several years of involvement, as a partner in organizing international events, she will independently orchestrate the first outsourcing conference with focus on Eastern Europe – in June 2014, in Vienna.

Mădălina Vilău is part of the promotion of young top managers from 2014, and was awarded at the Business Magazin Gala.

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