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Who is Who: Mădălina Vilău

Mădălina Vilău has been running MIG – Marketing Insiders Group, a group of companies with know-how in event planning for the business environment (Conference Arena), exploring consumer behaviour (Mystery Shopping Agency), niche marketing solutions (Expomedia) and Client Operations Training (Customer Service School), working to grow the quality of contemporary communication.

After gathering experience planning events at the Palace of the Parliament and 7 years of training at Connex, one of the most well-respected business schools in Romania, Mădălina decided in 2007 that it was time for her to follow an entrepreneurial endeavour. About her time working for the state and in the private sector, she only has positive words “The experience really helps you perceive reality from all perspectives, it disciplines you and after a while, it gives you the courage to start your own endeavours without any regrets and with acquired know-how”.

Marketing Insiders Group has grown and developed mid-crisis. Mădălina Vilău knew how to discover, cultivate and grow the Contact Center industry development, which had been unfairly ignored in the customer communication chain.

International recognition came in 2011, in Vienna, when she received the Person of the Year Award granted by the Competence Call Center and in the last three years when she became a judge at the Stevie Awards for the Customer Service category.

After a few years of getting involved, as a partner, in organizing international events, she’s venturing to organize the first ever Conference with a focus on Outsourcing in Eastern Europe, on her own, in June 2014, in Vienna.

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