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The global mobile advertising market will be worth 41.9 billion dollars in 2017

Expo Media is organising the fifth edition of the Mobile Advertising Congress on March 26th 2014 at the JW Marriott Grand Hotel in Bucharest. The aim of the event is to bring to the forefront of the discussion the latest trends in the world of Mobile Marketing and to come up with practical solutions to maximise the potential of this communication platform.

The global mobile advertising market will be worth 18 billion dollars this year and is expected to grow to 41.9 billion in 2017, according to Gartner estimations. Mobile advertising is rapidly increasing in popularity among companies’ preferred channels and being allocated the budgets that would normally be directed towards traditional advertising mediums like TV and radio. This exponential growth is mainly due to consumer behaviour.

According to a 2014 InMobi study, 61% of mobile internet users use their phones while watching TV. Moreover, 83% of the consumers stated they were going to be making payments via their mobile phones in the following 12 months, a 15% increase from current data.

As for Romania, the mobile advertising market was estimated at 10 billion euros in 2013 and will grow by up to 30% by 2014. This growth does not align with the adoption rhythm of communication companies in the local market. Presently under 1% of Romanian sites have mobile-friendly versions, according to a statement made by Dan Vîrtopeanu – Managing Partner at Breeze Mobile Agency and speaker at the event. 

Expo Media is anticipating companies’ need to adapt to global and local advertising trends by organising the 5th Mobile Advertising Congress, one of the most important events in the industry in Southeast Europe.

The business conference will take place on March 26th 2014 at the JW Marriott Grand Hotel and will discuss the most efficient mobile advertising methods.

“Communication instruments that are optimised for mobile have become a mandatory requirement dictated by the consumer behaviour. If we don’t listen to consumers, our competitors will, and this will be directly reflected in our turnover. Mobile Advertising Congress 2014 is the conference that will show us how to maximize the benefits mobile advertising can bring.” – Mădălina Vilău | Managing Director, Expo Media. 

Among this year’s speakers are renowned national and international leaders in the field: 

Mihai Dragnea – Global Retention Manager at Bitdefender;

Adriana Radu – Head of the Media, Communications and Technology department at Schoenherr;

Dan Vîrtopeanu – Managing Partner at Breeze Mobile;

Tudor Cobalas – Business developer IT services & products at XL Team;

Mihai Pocorschi – Co-founder & CEO at moBuy;

Ioana Anescu – Managing Director at IAB Romania and IAB Europe Member of the Board;

Mihai Giulvezan – Global Consumer Campaign Manager at Bitdefender.

The event is supported by Vodafone – Presenting Sponsor, Httpool – Strategic Partner and Bitdefender – Supporting Partner, as well as by media partners IAB Romania, AdHugger and L’Occitane. For more information regarding registration or sponsorship opportunities, reach out to us via phone at +40731191919 or email at laura.galos@conferinte.ro.

PR Contact

Flavia Ioniță

Marketing Insiders Group

flavia.ionita@market-insiders.com

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