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Miha Pogačnik is coming to Enlightening 2.0 – “Business Symphony”

Expo Media is organising the second edition of the Enlightening 2.0 – “Business Symphony” conference on October 25th at the JW Marriott Hotel in Bucharest.

Working to anticipate and proactively meet the needs of local business communities as well as support their growth, Expo Media brought a unique business conference concept — “business2greatness” to Romania in 2011, under the umbrella of a series of events called Enlightening ( These events address four main areas: leadership, people, strategy and innovation. 

250 top members of the business community in Romania were at the first edition

Last year, Enlightening debuted at the same time as the “Business Class Vision” business conference, which benefited from the support and appreciation of remarkable international leaders and the participation of over 250 top members of the business community in Romania. The feedback on the content of the presentations, the format of the conference and the invited speakers were overwhelmingly positive. 

Enlightening 1.0 – “Business Class Vision”, happened on November 17, 2011, and hosted renowned speakers such as Ted Lattimore – Chief Executive Officer & President of Carmanah Technologies, Kevin Heaney – Vice President and Worldwide Sales & Marketing at Endurance Wind Power, Robert Murray – Chairman of GrowthPoint Group & EVP in the Faronics Corporation (North America), Raed Arafat – Founder of SMURD and Undersecretary of State in the Romanian Health Ministry, Dan Pascariu – Chairman of The Supervisory Board at UniCredit Tiriac Bank, Ada Roseti – Channel Director South Eastern Europe at Discovery Networks CEEMEA, Sergiu Neguț – Transformation Partner at Wanted Transformation Consultancy, Roberto Lazarov – CEO of FunDeal Romania, Gilda Lazăr – Head of Corporate Affairs & Communications for Romania and Moldova, Member of the Executive Committee of Japan Tobacco International (JTI) and Cătălin Velescu – Managing Director at 3M Romania.

Innovative leadership concept – art in business 

Enlightening 2.0 Is bringing Romanian professionals an innovative leadership concept – art in business. Standing at the root of these professional development instruments, which are extremely appreciated in the entire world, is the principle that art, like leadership, means getting involved, not just being informed. The biggest, most accomplished promoter of this inspirational transnational movement which generates organisational transformation for the strongest brands in the world is cultural entrepreneur Miha Pogačnik – Cultural Ambassador of the Republic of Slovenia and founder of the Institute for intercultural relationship development through the arts (IDRIART). “Art shouldn’t need to happen. Art needs to make things happen”.

Enlightening 2.0 “Business Symphony” is taking place on October 25th at the JW Marriott hotel in Bucharest. Joining Miha Pogačnik this year are Robert Murray – Chairman of the GrowthPoint Group & EVP at Faronics Corporation (North America) and Teodora Migdalovici – Ambassador of Cannes Lions in Romania.

“We wanted Enlightening to bring a different perspective than what already exists at this moment in Romania. We were incredibly flattered by the feedback for the 2011 edition and it inspired us to constantly strive to overcome our limits, and this principle stands at the base of the “business2greatness” concept. 2012 will surprise, teach and motivate audiences in a unique, vibrant way, because “Business Symphony” means more than a passion for business, it means authentic leadership vision which translates to numbers and results” – Mădălina Vilău | Managing Director at Expo Media.

For more information regarding the participation conditions and sponsorship opportunities, you can send an email at laura.popescu@expomedia or call the number +40 731 191 919. Tickets at Enlightening 2.0 – “Business Symphony” are limited.

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